We, PageOne Lab, Inc., control the data collected and used through this Website.
When do we collect personal information?
This section describes when information is collected about you and other users of the Website.
Generally speaking, GreatSmokyMountainsCabins collects personal information when users provide that information to us or the public, such as when a user searches on the Site. If you create and use an account, such as using Google sign-in/up, we may collect related information made available by third parties, as described below; and if you create, use, link, vote on, comment on, or add to a “favorites” list, we collect information related to your activity.GreatSmokyMountainsCabins collects other types of information, such as device, internet, and geolocation information from technical processes, such as when you access the Site and your browser sends device and/or internet information.GreatSmokyMountainsCabins may also collect information you provide to us or content you make public outside of the Website, such as when you contact us through customer service or social media, for example by posting a review aboutGreatSmokyMountainsCabins or tagging GreatSmokyMountainsCabins in a post. The information collected off the Website may be combined with that collected through the Website.
GreatSmokyMountainsCabins may also use third-party Cookies to improve the Site and your user experience and advertise offers of interest to you. In other words, your information may be shared with these third parties and vice versa. In particular, online behavioral advertising (“OBA”) and/or multi-site advertising is occurring on the Website, and Third-Party Cookies may be used to provide a more targeted advertising experience both on and off the Website. For example, the Site contains third-party Cookies to collect information, analyze aggregate activity, and show personalized ads. If you want to change your Cookie preferences, you can do so, for example, in your browser. For more information, see https://www.allaboutcookies.org/.
You can also obtain information at these websites:
You can change your Cookie settings in your internet browser (e.g., Chrome, Edge, Firefox), but you risk that some of the features of the Website may not function correctly. For more information, see https://www.allaboutcookies.org/.
What categories of information do we collect?
This section describes the categories of information that we collect through the Website.
As an initial matter, we collect information when you provide it to us over the Website. If you create or use an account, such as through Google sign-in/up, we may collect information relating to your sign-in/up, such as your first and last name, email address(es), and profile picture, and if you create, use, link, vote on, comment on, or add to a “favorites” list, we collect information related to your activity. If you click to list a property, you will be redirected to the third-party allowing your listing, and we may collect booking data from the third party.
GreatSmokyMountainsCabins may also collect information from you that you voluntarily upload for public display, such as when you post a review or comment. Once you submit information publicly, neither you nor GreatSmokyMountainsCabins is able to control how it may be copied, shared, or used by other parties, even if you later want to try to delete it. In other words, you should carefully consider what to make public in the first place.
When you use the Website, we automatically gather information made available by your web browser (such as Google Chrome), internet service provider (such as Comcast), and device (such as your computer or phone), depending on your settings for each. For example, we may collect your IP address, navigation and click-stream data, browser type, browser version, information about the operating system or type of device you use, the device ID associated with your device, the date and time you access the Website and your login attempts, the pages of our Website that you visit, the time spent on those pages, your mobile operating system, and unique device identifiers and other diagnostic data. We may also gather certain information automatically and store it in log files, including IP addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. Likewise, we may collect information about your browsing history, search history, and information regarding your interaction with a particular website, application, or advertisement, including the Website. We may collect information regarding the website, application, or advertisement you visited immediately before and after your use of the Website. Further, we may collect information about where you are located. For example, we may collect your approximate location from your IP address
From time to time, we may collect other information from you, such as when you request assistance through our customer service department. GreatSmokyMountainsCabins may also create new information about you by drawing inferences from the information identified in the categories listed above.
How is your information used?
This section describes how your personal information may be used.
When GreatSmokyMountainsCabins uses your information for a “Business Purpose,” it means such use is reasonably necessary and proportionate to achieve an operational purpose of GreatSmokyMountainsCabins. When GreatSmokyMountainsCabins uses your information for a “Commercial Purpose,” it means such use is intended to advance GreatSmokyMountainsCabins's business interests, such as by showing Website offers. GreatSmokyMountainsCabins only processes your information to the extent that is necessary to accomplish the below-referenced Business and Commercial Purposes, which serves as our legitimate interest.
|Categories of Information||General Business Purposes|
|Information you provide or make public; information about your device/internet or geolocation.||To Operate Our Website. GreatSmokyMountainsCabins uses the information that you provide to us or the public to maintain our Website and services, including to process your requests and to provide the features of the Site.|
|For Security. GreatSmokyMountainsCabins uses the information we collect from you and other users to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and to identify and prosecute those responsible for that activity.|
|Categories of Information||General Commercial Purposes|
|To Advertise to You. We may use information about your account and favorited listings to email you relevant content. We may also use information gathered through Cookies and web beacons, including those placed by third parties, to deliver ads to you via the Website, and after you’ve left the Website, including advertising specific to your personal interests. Similarly, we may use this information to draw inferences or create a profile about you. The purpose of “Personalized Ads,” “retargeting,” or “remarketing” is to deliver content and advertising that is of interest to you and to avoid displaying irrelevant advertising to you. For more information, please see:|
|Information you make public (which is not “personal information”).||To Advertise. We may share your publicly available information, such as a public review or comment, to advertise, such as on the Site or social media.|
How is your information disclosed to others?
This section describes how your information may be disclosed or shared with third parties. When GreatSmokyMountainsCabins shares your information for a “Business Purpose,” it means such use is reasonably necessary and proportionate to achieve an operational purpose of GreatSmokyMountainsCabins. When GreatSmokyMountainsCabins shares your information for a “Commercial Purpose,” it means such disclosure is intended to advance GreatSmokyMountainsCabins's business interests, such as by advertising to you. Please note that we do not “sell” your personal information to third parties.
|Categories of Information||General Business Purposes||Applicable Third Party|
|Legal Obligations. We may disclose information to comply with GreatSmokyMountainsCabins's legal obligations and to prevent illegal or harmful misconduct.||Public Entities or Private Parties in Connection with Legal Obligations. GreatSmokyMountainsCabins may share information in response to subpoenas, court orders, and other valid legal processes. Further, if we believe it is necessary to prevent illegal or harmful misconduct, we may share information as needed.|
|To Operate and Improve Our Website and Services. We may disclose information for purposes related to our Site, such as to provide information to service providers, for security purposes, to personalize user experience, and to analyze aggregate data.||Service Providers, Providers, Affiliated Entities, Successor Entities. We disclose information to service providers as applicable to the services on the Site. We may also share information about your favorited listings to the respective provider of that listing. Further, for example, if we are subject to an acquisition, merger, sale, or other change of control or business entity status, we reserve the right to transfer or assign your information as part of that acquisition, merger, or sale.|
|Categories of Information||General Commercial Purposes||Applicable Third Party|
|Information you make public (which is not “personal information”).||Ads to Others. We may disclose public information in marketing or advertising efforts to others.||The Public. We may share content you make public to advertise and market our Website and Services. For example, if you post a review, we may use that on our Site or in our social media pages.|
|Information you provide or make public; information about your device/internet or geolocation; inference or other information.||Ads to You. We may disclose information to advertise to you, such as through personalized advertisements.||Advertisers. We may share information as necessary to advertising partners. For example, we may share information gathered through Cookies and tracking technology to allow an advertising partner to advertise offers that may be of interest to you.|
How is your information protected?
We process and transfer data to the United States. GreatSmokyMountainsCabins uses reasonable security measures and tools (such as SSL encryption and HTTPS protocol) that are designed to be a security safeguard. While we review our security procedures and take data security seriously, no system or website can be 100% secure. In other words, you should not expect that information communicated over our Site or the internet generally will be secure. You are responsible for maintaining the security and confidentiality of your account credentials and should notify us as soon as possible if you believe there has been a security breach.
What are consumer rights regarding personal data?
Certain users have rights to access and/or delete information that we have collected, used, or disclosed. If you have a specific request to access, correct, or delete your information, including a request to delete your account or favorited listings, please contact us. To protect user privacy and security, we will verify your identity before substantively responding to a request about personal user information.
California law provides the right to request the following:
California law also provides the right to request that GreatSmokyMountainsCabins delete any personal information that we have collected from you.
Further, under California’s “Shine the Light” law, California residents who provide personal information may request information regarding disclosure of personal information to third parties for their direct marketing purposes.
If you reside in a location governed by the GDPR, then the following are GreatSmokyMountainsCabins's legal bases for the processing of your information:
Please note that GreatSmokyMountainsCabins does not currently respond to DNT requests (DNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that your browsing is not tracked).
Do we collect information about children?
GreatSmokyMountainsCabins will never knowingly collect personal information about children under the age of 13. Because we do not collect such information about children, we have no such information to use or to disclose to third parties. If we obtain actual knowledge that we have collected personal information about children under the age of 13, we will immediately delete that information from our database.
How do we process opt-out requests?